Rock Dove



Researched & interviewed people to help uncover insights and concept features that address people's behavior and motivations.


Created frameworks and prototypes to share the vision, design principles and content strategy.                                                                


Designed for the Apple Watch, iPhone 6/ 6 Plus devices. I executed journeys, wireframes, prototypes and design specs                                                                      


Create a fitness experience that people could use with/without a wearable device — if a wearable were to be used, make the experience as transparent as possible. 

The challenge was to deliver Rock Dove in a new, highly competitive market within the United States. Out of box, there will be very little races created within the US. Here I offered a solution of crowd-sourced gamification and a social aspect that let's users within a local area compete. The biggest competitor within the realm of cycling racing apps had to be Strava. How do we differentiate and create a real sense that you're racing amongst cyclist that aren't there. 


Take advantage of the three day weekend (Memorial Day Weekend) and design a meaningful fitness/cycling application + wearable.

"The combination of a fixed deadline and aggressive scope creates an intense, yet inspiring environment.”  

Blocked out times in my calendar

Blocked out times in my calendar


  • TRICKED INTO EXERCISING - Many people are intimidated by exercising; however, when it's packaged well and doesn't "seem" as exercising — it just works. i.e. Bouldering, riding a bike, hiking, walking etc. 
  • NEEDS A REASON TO EXERCISE - Sometimes talking about numbers and health benefits get boring or even a little daunting. Some people need a reason to exercise, other than health. 



Create a strong local bicycling community. Although its competitive, it can still thrive and become a growing community. Getting new people to get into a healthier lifestyle because others are doing it. Create a cycling experience that pushes people to meet their goals and reward them with badges / physical products for all of their hard work. We do not want to create exclusivity like most Alleycat races are around the world. We want to embrace healthy benefits of biking and the fun it can bring. 





The application portion is the center of most of the experience. It caters to both the avid riders and the amateur/novice riders alike. One has data for pace, max speed, average speed, and elevation at the palm of your hand. This hub is where you initially start the race, view what's around you for races and also create a race. I feel this would be too much for a wearable component / screen, since it's so small and its a lot of content. Here is were you can see personal progress, how many races, follow other riders, and try to surpass personal records and other's records as well.


The wearable portion is merely an application companion — digestible, yet the most information that can be readily available on one's wrist. The first screen shows the progress of your current race and also gives the rider the opportunity to check-in to a location when it's enabled (via GPS). The second screen shows what the next checkpoint / location that they need to head to. Third screen shows the elapsed time vs. the best time (of that race) — this way the user can see where they stand amongst the best of the best. And the last screen displays the average speed and the max speed that the racer is pedaling at.   


A quick scrappy prototype to show how one would interact with the app on a wearable device (via Apple Watch). 

"Prototyping is the most effective way to get meaningful feedback from people" 



The biggest challenge I faced during this project was balancing user research, scope, and visual designs. Since this project touched an array aspects, I needed to coordinate my time so it could fit the scope. The impact was difficult at times and I started to grow skepticism for instincts within the design process.



Content is definitely king. However, I needed to think about quick, digestible data/information that won't be overly distracting to bicyclist. Since, they have to constantly be aware of their surroundings while riding a bicycle. Which is the exact reason why I wanted to have a wearable component (even though it isn't needed for this application to work). I feel I have succeeded in creating elegant and digestible data for users to quickly comprehend. 


Create a strong local bicycling community. Although its competitive, it can still thrive and become a growing community. Getting new people to live a healthier lifestyle because others are doing it. Also, create a cycling experience that pushes people to meet their goals and reward them with.

Anthony Hendricks

Anthony is 31 years old who's an avid bicyclist. He typically rides 150 miles a week — easily. He's happily married and has two children. Bicycling is his livelihood and has been riding since the age of 7. He works a  9—5 at a tech corporation during the week. In his free time he enjoys spending time with his wife and kids doing outdoorsy things, like hiking or riding bikes.

Catherine Morgan

Catherine is a 26 year old woman who hasn't ridden a bicycle in years. However, she does want to get back on the saddle. She recently bought a brand new Bianchi road bike and is interested in riding on community trails. She works as a researcher at a lab, which is really demanding. She's trying to find a quick, speedy and fun cardio workout that she can fit into her lifestyle.

Isaac Leverett

Isaac is a 19 year old who is currently in a graduate program for HCI at University of Washington. He doesn't own a car and his only form of transportation in Seattle is public transit (which is unreliable) and his thrifted bicycle that he recently purchased. He is novice at riding a bicycle and rides for commuting purposes. He's looking into using his bicycle to get into better shape. Since, summer is right around the corner.




My process involved a lot sketching and white‐boarding concepts and flows. I was inspired by existing design patterns so, it was relatively easy to move straight into hi‐fidelity designs. For the wearable aspect, I wanted to keep the basic Apple GUI / UI since it's the most elegant and cost effective to produce. A lot of Apple Watch apps currently out are overly designed, cluttered, and put too much content on such a tiny screen — considering this is something that is suppose to be "transparent."