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Copy of Microsoft Band

Microsoft Band 

Microsoft Band was an exciting collaborative project that I worked on for eight months before it launched. I was apart of the APPEX design team, where we worked with the XBOX Device/hardware group to find the best possible user experience for this abstract (at the time) wearable product.  During this duration of this project, I worked with an agile team of developers, user researchers, project manager, and designers (sprint planning) to create the best product we can for launch. It was a highly visible project that was overseen by the CEO of Microsoft and other large stakeholders within and outside of the company. I worked as a UX Designer and Visual Designer during my working duration of the project.

This was during my first 6 months at Microsoft — within their Apps & Services Group (ASG). 

 

MY ROLE

CUSTOMER INSIGHTS & IDEATION

I partnered up with a project manager, data scientist, developers, and server/cloud engineers to uncover new insights and translate concepts that empathizes with people/customers.

 

OVERSIGHT & COORDINATION

I partnered up with a project manager, data scientist, developers, and server/cloud engineers to uncover new insights and translate concepts that empathizes with people/customers.

EXPERIENCE STRATEGY & VISION

I focused on interaction models, information architecture, and created rough prototypes that helped define the end product. I was managed by a team of project managers and worked closely with developers.

 

DESIGN EXECUTION & VALIDATION

Collaborated with developers to meet sprint, project and business goals. Used user research to help validate design decisions and interactions. 

PLANNING & SCOPE DEFINITION

I defined the Hero and Sleep verticals of the application portion of the product. I worked closely with project managers to prioritize features and goals of the product .                   

 

LEADERSHIP

I designed and worked on presentations that was shown to executives, senior stakeholders, and many other designers during the project lifecycle.

THE CHALLENGE

The biggest challenge when it came to the Microsoft Band was to create a holistic, cross-platform device / app experience that people would engage with often; while considering both the business and consumer goals (B2B, B2C,C2C, C2B). We were given this device that collected data, tons of data / had certain capabilities, and we had to think creatively and quickly on "what the hell this product should be..." It was a deep dive into making something abstract, into something tangible that empathizes with the users needs — which was to get fit. 

It was a fast-paced environment because the team had to ship by October — we had to work agile because of the short timeline and also a "race" to go to a competitive market with a successful wearable smart device.

 

COMPETITORS

 

Fitbit Charge

                            
 

Samsung Galaxy Gear Fit

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Nike FuelBand

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Withings Activité

Jawbone UP

 

Moto 360

 

COMPETITOR ANALYSIS

The wearable technology space is really competitive and new. A competitive analysis was a must to see where we stand with the Microsoft Band with the growing market. We needed to see what other products are out there, who's "killing it," and how do we differentiate from the other products out there. We looked at certain aspects / themes, such as: Value, Usage, Affordability and International Markets

 

VALUE ANALYSIS 

EVERYDAY USAGE ANALYSIS

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USER INSIGHTS

Data

Several people/participants felt that the data alone is not enough to provide much value, and expect additional information to come from the app — such as, guidance to help them improve their wellness and achieve their goals. Make it useful, interesting, and actionable.

Data & Insights

There is added value in insights beyond just those for fitness data—Cortana usage (for Windows device users).

 

Integration of other fitness apps

Many people don't want "jump ship," but would like to integrate data within existing fitness social-networks and apps like Stava, Runkeeper, etc.

 

 

THE VISION

Create the best of class wearable technology for fitness that utilizes the sensor data that we are able to track. Using this data to create insights that users can relate to and that will push them to get fit — sort of work like a companion. This device / voice is that of "Watson" from Sherlock Holmes. A calm a steady, level headed voice that is always there to help out when needed. Through some insights, we found that a lot of people prefer positive reinforcement to help create a habit. We wanted a product that empathizes with the users needs and goals (but also meets the stakeholder and business goals of Microsoft), while giving them reliable data on their health. This device works across a multitude of Microsoft products: Cortana, Health Vault, Xbox, etc. The possibilities are endless, we want people to live an active lifestyle within their own means.

 

THE MICROSOFT BAND

 

APPLICATION

The application portion is secondary to the overall experience. However, it's where the user can see meaningful insights and track their progress in goals. The Microsoft band just collects the data. Which then goes to the cloud and servers and gets sifted through algorithms and statistics to help create the most impactful and meaningful insights a user could get. Through research, we've learned that people are not numbers and number become jarring to look at and read when in front of us. We wanted an experience that is a fitness companion with positive reinforcement through a sleek and minimal design. This application with greet you after a night's rest and tell you where you stand in personal progress, other users, and international statistics — after your run and workout. 

Hero Screen
Sleep L1
Run Screen
Sleep L2
Workout Screen
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PROTOTYPE

I worked closely with our motion prototype (Sam Webber) to create the most elegant application experience possible. We worked on transitions in between L1s and L2s and how the app communicates with the Microsoft Band. The Hero Screen at the beginning of the video (0:08) is the sleep graph that tells the user how much deep sleep, light sleep, and REM sleep they had. The video shows how people would interact with the application and device during a workout as well. 

HOW WE GOT HERE

This project had tight deadlines and high visibility internally — so collaboration was key! There needed to be clear vision and communication between all pillars of the organization ( Project Managers, Developers, Marketing, Design). Collaboration with user researchers was vital with sprint planning; while talking to project managers to see if key features, interactions and differentiators could be implemented within our tight schedules. Also, working with developers closely to see if the plan of records designs were being implemented to pixel perfection. Below are some of the processes it took to see the "completed" product come to life.

 

PERSONAS

Heather Travis

Catherine is a 34 year old woman whom recently got proposed to and is currently trying to shed some pounds for her big day. She was pretty active prior to the proposal but wants to get toner and leaner. She is currently a fashion designer in New York City and lives a fairly active lifestyle. She tries to walk everywhere instead of taking the subway to her desired destination.

Andre Lamar

Andre is a twin (brother is Connor). He is currently a sophomore at UW for pre-med. In his free time he enjoys hanging out with friends and going to parties. Unfortunately Andre gained sixteen pounds during his freshman year and he's trying to shed the weight. He lives a pretty sedentary lifestyle because class work is so demanding. He is very goal oriented between work and play. 

 

INFORMATION ARCHITECTURE 

Alan Brown

Alan is a stay-at-home father of three kids. He has a pretty busy day and has trouble fitting in activities that could help him lose a substantial amount of weight. He wants to live a longer to stick around of his wife, two sons and daughter. He has a good diet but he's looking for that extra push that will get him to reach his ideal healthy lifestyle

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SKETCHES

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WIREFRAMES

 

USER JOURNEY

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